Itaca Tours: Your Trusted Travel Agency

Itaca Tours is much more than a travel agency. We are a family‑driven project, a boutique specialized in personalized advisory services and in crafting experiences designed with care, expertise, and genuine attention. Our purpose is simple: to help you make the best decisions for your trip, guide you every step of the way, and take care of everything so your ideas become unforgettable memories.

Our History: A Journey That Evolves With Us

The origins of Itaca Tours date back to 2014, when we opened our first office in Madrid as a local agency specializing in urban tourism and leisure experiences in the capital. That early stage taught us something essential: every traveler looks for something different, and the key lies in listening, understanding, and personalizing. It was a period of intense learning, where we developed our attention to detail, our service‑driven mindset, and our way of working based on closeness, honesty, and genuine care.

As time went by, our vision continued to grow. In 2022, we took a decisive step by expanding our operations to the United States, establishing ourselves on the East Coast as an international travel agency. This move marked a turning point: we strengthened our boutique philosophy, refined our internal processes, and expanded our global network of trusted partners and collaborators. Operating in such a dynamic and competitive market enhanced our ability to adapt and allowed us to elevate our standards even further.

In 2025, our journey led us to the United Kingdom, where we now operate from London as a global agency with European roots, an international spirit, and a deeply human approach. This new chapter represents the maturity of our project: a digital, flexible, and global model that preserves the family essence and personal touch that have defined us from the very beginning.

Throughout all these years, Itaca Tours has evolved without losing its identity. We have crossed borders, broadened horizons, and grown alongside our travelers, always guided by the same conviction: to offer a service that is honest, personalized, and crafted with expertise

Leadership: Who is Behind Itaca Tours?

Itaca Tours is led by its founder and Managing Director, Daniel González Bernardos, a professional with more than 15 years of experience in the financial industry and banking sector. His career in high‑demand environments has provided him with a solid foundation in management, analysis, and customer service.

Throughout his professional journey, Daniel has combined his corporate career with his true passion: traveling, exploring the world, and understanding how meaningful travel experiences are created. This blend of technical rigor and a traveler’s sensitivity has become the hallmark of Itaca Tours.

His leadership has guided the company’s evolution from a local agency to a global boutique, always preserving its family essence, its close and personal approach, and its commitment to honest, tailored service.

Our Boutique Philosophy

At Itaca Tours, we work with a consultative approach that prioritizes quality over quantity. Every traveler receives genuine, dedicated guidance based on:

• Active listening to understand their needs, expectations, and travel style.
• A curated selection of hotels, flights, experiences, and trusted providers.
• Continuous support, from the very first idea to the moment you return home.
• Complete transparency in recommendations, pricing, and conditions.
• A warm, human approach, true to our identity as a family‑driven agency.
• Digital flexibility, allowing us to offer an agile, global, and accessible service.

The goal is not to present thousands of options, but the right options, tailored to your needs.

Our Mission

Our mission at Itaca Tours is to create travel experiences that are memorable, safe, and deeply personalized. We work to ensure that every traveler feels supported from the very first moment, combining expert guidance, close attention, and a digital model that allows us to offer a global service without losing our boutique essence.

We are committed to simplifying the planning process, bringing clarity to every decision, and designing proposals that reflect each person’s wishes, priorities, and travel style. We carefully select our partners and collaborators around the world to guarantee quality, trust, and peace of mind at every stage of the journey.

At Itaca Tours, we believe that traveling is a way to grow, connect, and discover. That is why our mission goes far beyond booking services: we aim to inspire, guide, and accompany each traveler so that every adventure becomes a unique, authentic, and meaningful memory.

Our Values

Our Areas of Specialization

Although Itaca Tours offers global services that allow travelers to book in virtually any destination worldwide, the agency has a strong specialization in Spain, the United States, and the United Kingdom.

This focus is no coincidence: it reflects the company’s history and the locations where we have established our offices throughout our evolution. Thanks to this direct presence, Itaca Tours has deep knowledge of these markets, their destinations, their providers, and the experiences that work best for each type of traveler.

This combination of global reach and local expertise allows us to offer more precise recommendations, better‑designed itineraries, and guidance based on real, first‑hand experience.

A Shared Journey

Itaca Tours continues its path with the same philosophy that inspired its beginnings: offering a service that is close, professional, and deeply human. Over the years, the agency has evolved, expanded across borders, and broadened its reach, yet its essence remains unchanged: accompanying each traveler with honesty, expertise, and genuine dedication.

Every destination tells a story, and every traveler deserves an experience crafted with care, knowledge, and passion. That is why, at Itaca Tours, we don’t just plan trips; we create memories, open doors to new perspectives, and build connections that last long after the journey ends.

Our commitment is to keep growing alongside those who place their trust in us, always preserving the personalized attention, excellence, and sensitivity that define who we are. Because travel is a shared journey, and at Itaca Tours, we believe the best adventures unfold when someone guides you with experience, warmth, and a sincere interest in your well‑being.

Travel Planning & Advisory Service

You dream it. We make it happen.

Planning a trip can be overwhelming. That’s why we handle it all for you. Just tell us:

• Your travel dates
• Desired destinations
• Number of travelers
• Any preferences or special requests

And we’ll deliver a comprehensive proposal that includes:

• Transportation: Flights, trains, ferries, car rentals, private transfers—coordinated for a smooth, stress-free journey.
• Accommodations: From boutique hotels to private villas and charming apartments, always aligned with your style and budget.
• Places to Visit: Curated recommendations of must-see sights, hidden gems, and immersive experiences tailored to your interests.
• Activity Reservations: Museum tickets, private tours, culinary experiences, wellness retreats, safaris, free tours, hikes, and more—booked in advance so you don’t miss a thing.

What our clients say about us